The gift giving came early for twelve local non-profit organizations. Selected from over 40 applicants, twelve non-profits will receive pro bono marketing services, such as logos, brochures, websites, and social media strategy, from VCU students in the School of Mass Communications. Professor Peyton Rowe created the class as a way to "provide real-world experience to students interested in non-profit advertising." Today, CreateAthon at VCU announced the winners of its 5th annual CreateAthon at VCU, which include:
● Area Congregations Together in Service (ACTS)
● CARES, Inc.
● Chamberlayne Actors Theatre
● Greater Richmond Bar Foundation
● New Visions New Ventures
● Rebuilding Together Richmond (RTR)
● Richmond Giving Circle
● Sportable: Richmond Adaptive Sports and Recreation
● The New Community School
● The West End Community Center (WECC)
● Unique Perception Services
● Virginia Advanced Study Strategies
Student team leaders will spend the semester interacting with the non-profits and understanding their goals and project needs. The class culminates in a 24-hour creative marathon that will be held on March 15th and 16th. Students will be joined by local professionals to complete and present the requested projects during the 24-hour event.
CreateAthon at VCU is a part of the CreateAthon network and to date has provided 46 non-profits in the Richmond area with professional marketing materials valued at over $700,000. Across the nation, over 75 agencies, 3 Universities, 1 corporation, and 1 club have participated in the CreateAthon network, serving over 1,100 non-profits with 2,500 projects valued at nearly $15 million.