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SOURCE Goldman Small Cap Research
BALTIMORE, March 19, 2013 /PRNewswire/ -- Goldman Small Cap Research, a stock market research firm focused on the small cap and micro cap sectors, has issued a research report on Dethrone Royalty Holdings, Inc. (OTCQB – DRHC), whose wholly owned subsidiary Dethrone Beverage Inc. produces, markets, and sells sports nutrition drinks and other functional water beverages under the Dethrone Beverages trade name in the U.S.
Dethrone Beverage, Inc. entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand. The Dethrone Royalty brand was founded by Nick Swinmurn, the founder of Zappos.com and co-owner of the NBA franchise, the Golden State Warriors. The Company has sold clothing and apparel targeted at the Mixed Martial Arts (MMA) and has developed tremendous brand popularity and brand loyalty among fans of this sport, which is one of the fastest-growing in the U.S.
A major shift away from carbonated drinks toward functional water and spots nutrition beverages is occurring. Global Industry Analysts (GIA) forecast the global use of sports and nutrition foods and drinks to be a $55 billion market in the US alone by 2018. The Company is poised to leverage the popularity of its apparel brand in MMA by sponsoring some of the most popular athletes in MMA, UFC, MLB, NFL, NBA, and the NHL with its new High Performance drink product.
In the Goldman Opportunity Research report on the Company, analyst Rob Goldman outlines his investment thesis.
"Management's clever athlete endorsement approach and deep marketing experience should enable the Company to generate millions in sales over the next 2 years. Dethrone has signed up some of sports most popular athletes to multi-year endorsement contracts, which should serve as major drivers of sales as the Company seeks to dominate key U.S. markets region by region."
About Goldman Small Cap Research: Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces small cap and micro cap stock research reports, daily stock market blogs, and popular investment newsletters. For more information, visit www.goldmanresearch.com.
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About Dethrone Royalty Holdings, Inc. (OTCQB – DRHC): Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand. The Company manufactures and markets sports nutrition and water beverages. The brand was formed in 2009 by Nick Swinmurn, founder of Zappos.com and co-owner of the NBA team, the Golden State Warriors.