Richmond, VA--The Salvation Army Boys & Girls club is in the running to win $10,000 from Coca Cola and Family Dollar, and you can help the club win the big prize.
How the club landed this opportunity to win thousands of dollars, is as a result of a University of Richmond student. Rachel Brown is a junior, and she has been volunteering with the club for three years. Brown, who created her own major in social entrepreneurship, realized that many of the children who visited the club after school loved hip hop, but they were gleaning many of the negative elements from the culture, instead of the positive ones.
"Many people see today's hip hop culture as an evil entity tearing our children apart"' says Brown. "For this very same reason, I believe that hip hop can be a powerful coping mechanism. Instead of taking away this identity, I am proposing to use the very same elements that sometimes promoted negativity and ultimately shed light on its positivity, relevance, and significance."
So Brown used her academic experience to create a business plan for a nonprofit that would collaborate with the Boys & Girls Club in Church Hill, to foster the students' love for hip hop in a positive way. It's a business plan that Coca Cola and Family Dollar liked. As a result, Brown was entered in a national completion to win $10,000; money that will go to the club.
"We have been talking about the influence all forms if media have on the teens"; says Paul Granger, a team director at the club. "We talk about how a lot of hip hop has a lot of negative influence and it does not have to be that way."
The club is up against 29 other locations across the country for the top prize. If the club wins the top prize based on the essay Brown wrote, the University of Richmond student hopes to build a better dance studio, and purchase better equipment for students who have an interest in dancing, writing lyrics or even mixing music.
You can vote for the Salvation Army Boys and Girls club in Richmond to win $10,000 from Coca Cola and Family Dollar by following this link, then search "Rachel". Her essay is titled "Hip Hope: Shifting Perspectives to Maximize Impact". You may vote once a day until March 20th.
Copyright 2013 by Young Broadcasting of Richmond
301 Arboretum Place, Richmond
Can't find something?
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.