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Kroger Announces End Of Double Coupons; Local Moms Furious
Richmond, VA—Area shoppers and local moms have voiced dissatisfaction with a newly-announced decision by Kroger stores: the grocery chain will discontinue its practice of doubling manufacturer's coupons.
"I have six children and three of those are teenagers," Brooke Doyle tells 8News. She says she relies on the coupons to save her family "hundreds if not thousands" of dollars.
Doyle is not the only person disappointed by the change. Tiffany Cutts' blog "Young and Frugal in Virginia" keeps locals informed about deals. She says she got a strong reaction when she posted the news of Kroger axing double coupons on the blog today.
"[Readers were] very unhappy, they say they're gonna go somewhere else; they wish Kroger wasn't doing it."
Kroger says the police is meant to benefit every shopper, not just those who bring in coupons.
A Kroger representative told 8News, "Only one percent of our customers take advantage of the double coupons, so what we've done is taken that expense and we've lowered prices throughout the store."
The store also says it has dropped prices on 15,000 items. But to people like Doyle and Cutts, it is not the same.
"[I am] sad, disappointed because that's a lot of money that I could save."