VCU to Rename Mass Communications School - ABC 8NEWS - WRIC | Richmond, Virginia News & Weather

VCU to Rename Mass Communications School

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RICHMOND, Va. (AP) - Virginia Commonwealth University is planning to name its School of Mass Communications in honor of alumnus and retired television executive Richard T. Robertson.
    
The Richmond school says the new name approved by its board of visitors still needs a stamp of approval from the State Council for Higher Education in Virginia.
    
Following the expected approval, the school will be called the Richard T. Robertson School of Media and Culture.
    
Robertson began his career in 1965 as a salesman for Richmond-based WRVA-TV while still earning a bachelor's degree in advertising from VCU. He graduated in 1967.
    
Robertson spent 17 years as president of Warner Bros. Domestic Television Distribution. He had a hands-on role in more than 100 series and movie packages, including "The Ellen DeGeneres Show," ''Friends" and "The People's Court."



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