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SOURCE Chicken Soup for the Soul Foods
Announces the nationwide distribution of a new line of quality comfort food
COS COB, Conn., Oct. 29, 2013 /PRNewswire/ -- Since Chicken Soup for the Soul was first published in 1993, it has inspired hundreds of millions of readers around the world, becoming one of the most successful and best-loved book series. Today, 20 years after it first began publishing heartwarming and authentic stories, Chicken Soup for the Soul has evolved its relationship with its readers and other fans beyond the bookstore and into the grocery store with a new line of comfort foods, rolling out nationwide to more than 3400 stores this fall.
Made with the highest quality ingredients and no artificial flavors, the new line consists of soups, pasta sauces, broths, gravies and Meal Builders™, all designed to create quick, delicious meals that bring people together around the table. Inspired by real people and their stories, each product label includes a preview of a best-selling Chicken Soup for the Soul story that was hand-picked for that food and a code to read the rest of the story online.
In developing their new line of foods, it was important to Chicken Soup for the Soul to work with a world-class chef. Together with Daymon Worldwide, the global retail branding and sourcing expert, they enlisted the talents of former Waldorf-Astoria executive chef, Chef John Doherty, to help develop the signature comfort food recipes.
Chef Doherty, who has cooked for more presidents and world leaders than any other chef in history, creates the recipes in his home kitchen and then works with the Chicken Soup for the Soul food team to taste and adjust them throughout the development process. The result is a product line that reflects the Chicken Soup for the Soul commitment to deliver delicious, nutritious comfort food that is authentic, affordable and convenient.
"For years, our readers and all our other fans have asked us to launch a food line, so this was a natural progression for us," says Chairman and CEO, Bill Rouhana. "Our new food line captures the warmth and comfort of eating a meal that is not only made from the highest quality ingredients, but also served with love."
The following products are currently available:
A full range of more than 100 Chicken Soup for the Soul comfort food products is expected to be introduced by the end of 2014 in a variety of categories which will also include snacks, barbecue sauces and soup toppers.
Continuing in its mission to share happiness, inspiration and wellness in everything it does, each Chicken Soup for the Soul product comes packaged with care. All soups, for example, are packaged in high quality, ready-to-serve, Tetra Pak boxes that are easy to open and ensure freshness and great taste. Pasta Sauces and Meal Builders™ are packaged in recyclable and reusable glass containers to allow purchasers to see the rich ingredients in each product.
Items from the line are currently available at food stores including Brookshire's, Food City, Giant Food Stores, Giant Eagle, Harris Teeter, H-E-B, Lowes Foods, Martin's Food Markets, Raley's, Schnucks, Stop & Shop and Tops Friendly Markets, with others coming soon.
CHICKEN SOUP FOR THE SOUL FOODS
Today, after 20 years of sharing happiness, inspiration and wellness through its books, Chicken Soup for the Soul brings its unique way of connecting people from the bookstore to the grocery store. The Chicken Soup for the Soul comfort food line was inspired by real people and their stories about food and feelings, and is designed to create quick, delicious meals that bring people together around the table. Chef John Doherty, the former Waldorf-Astoria executive chef, who has cooked for more presidents and world leaders than any other chef in history, was enlisted along with Daymon Worldwide, the global retail branding and sourcing expert, to bring the exceptional line of convenient, delicious, and nutritious comfort food to life. True to its roots, every label provides a link to read a Chicken Soup for the Soul story handpicked for that particular food. Now, more than ever, Chicken Soup for the Soul is "always there for you™." For more information visit www.chickensoup.com.
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