While adding the word cheap next to any piece of consumer electronics rarely increases its desirability, supplementing it with bargain can do the opposite. A prime example would be the Nexus 4, which although still relatively expensive, was superb value for money and it became a highly sought after phone. This has been repeated by its successor, the Nexus 5.
But what happens when a phone is both cheap and a bargain? Is that even possible, or would such a device cause the seas to boil and the sky to fall in? Upon its announcement, the Motorola Moto G was hailed as a potentially market-altering smartphone, thanks to its low price and generous on-paper specification. But could a phone priced at $180 really rise above mediocrity, become desirable, and live up to Motorola's hype?
One of Motorola's biggest hurdles with the Moto G is how to ensure it doesn't come over as a cheap phone. That means it needs to feel solid in your hand, and look good when its sitting on a table. If there's more than a hint of cheap nastiness about it, then it'll have lost a fair percentage of potential buyers right at the start. Surprisingly, given the Moto G's final price point, it has neatly avoided this unfortunate pitfall.
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