RICHMOND (WRIC)—The biggest shopping weekend of the year may have kicked off with Black Friday, but local shops were more excited about Small Business Saturday on Nov. 30.
Jill Pillow, the owner of Old World Accents, looks forward to Small Business Saturday each year; she says it kicks off the part of the year that can make or break an entrepreneur.
"Small Business Saturday, it falls at a time of year where we really need a push on the business," Pillow said. "We need fourth-quarter business."
Pillow says her Carytown business has done well the past few days, and hopes that trend continues for nearby shops.
"It's important to recognize the small business owners that also are the ones that make America click," said Raul Cantu, president of the Carytown Merchants Association. "They hire a lot of employees."
Since 2010, the Saturday after Thanksgiving has been set aside across the country for small stores to offer deals like the big ones do. Shoppers took advantage in Carytown, even commenting how much more calm the shopping experience is than going to a mall.
"People seem kinda low key," said shopper Camey Porter. "I feel like the people that have Facebook pictures from Walmart look frantic and scary."
Plus, owners say you can get a much more unique experience shopping small.
"Express yourself or find something different," Pillow said. "It's important to come to local, small business; that's what we specialize in."
At the end of the day, it comes down to money, and keeping it in the area.
"All the money stays here, and, for example, a lot of us give back to the community on a daily basis—a lot of nonprofits," Cantu said. "So, it's good to keep the money in town."
Copyright 2013 by Young Broadcasting of Richmond
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