RICHMOND (WRIC) - For years, the West End Rescue has saved lives not only in Henrico County, but the City of Richmond as well.
The confusion led to some Richmonders not knowing the group even existed.
So now the group is called the "Richmond Volunteer Rescue Squad" and the name change has one goal:
"Increase awareness within the community that we're here. That we provide this service to the community," says Asst. Chief Thomas Hudson.
Volunteers hope the rebranding effort pays off.
Over the last five years, the rescue squad has seen their donations drop by more than 80 percent.
The new logos - with the trendy "RVA" sign at the heart - could change that.
"Love it... Hate it... You will see it. And you will remember it," says Vice President Sara Hudson. "And that's what we wanted to accomplish."
While the group works under the Richmond Ambulance Authority, they're responsible for their own bills and upkeep and all the first responders are unpaid.
"We're a small group of volunteers but we have a lot of heart," Sara Hudson says. "A lot of people involved in this process put in their own money for uniforms, for signage."
The building's new sign was donated by a local artist and put up this past Sunday.
The rebranding is also to show that the rescue squad doesn't just save lives. It provides valuable training for future doctors, nurses, EMTs and others who could eventually do it full time in Central Virginia.
"It's a living breathing business," Thomas Hudson says. "People who may not want to get on an ambulance or answer 911 calls can still come here and volunteer and still gain very valuable experience.
The volunteers also handle their own marketing, which they hope can make their services even better.