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SAN FRANCISCO, Jan. 9, 2014 /PRNewswire/ -- KISSmetrics, a digital intelligence platform that enables businesses to measure, recognize, and attribute actions to specific customers across multiple digital devices, has entered a partnership with Interarrows – a digital marketing agency in Japan.
Unlike traditional web and mobile analytics that primarily measure page views, browsers and frequency-type measures, KISSmetrics delivers a deeper and more insightful level of customer-recognition and cross-platform data that allows business owners to gauge person-level detail as to who's on their site, what they're doing, why and their current and lifetime value as a customer.
"Japanese brands have become global leaders in business by embracing new technology," said KISSmetrics CEO Will Hodgman. "Interarrows has helped foster that by representing new technologies from around the world and making them available to companies based in Japan. We are very fortunate to be partnering with Interarrows and look forward to a mutually-beneficial business relationship in the years ahead."
The partnership with Interarrows is just the latest in a series of positive announcements to come out of KISSmetrics during the past year. In 2013 alone, the company secured an additional round of $7 million in Series B funding, added 15 new employees including two senior executives, and expanded its market through the addition of a new offering designed for large, enterprise-level businesses.
"We have been closely tracking the key players in the emerging category of customer intelligence and see KISSmetrics as the de facto standard," said Interarrows CEO Yoji Otokozawa. "Their approach and the simplicity of the KISSmetrics technology platform address the growing need for specific-person customer intelligence that companies in Japan and around the world are facing. We look forward to partnering with KISSmetrics and assisting their growth here in Japan."
Interarrows offers innovative, on-demand internet consulting services to its clients through its tracking and assessment of technology trends throughout the global IT industry. Its key capabilities are in the fields of Internet marketing and business consulting. Other strategic partners include comScore, Distimo and bMobilized. Interarrows is based in Tokyo. More information on the company can be found online at www.interarrows.com
KISSmetrics is a digital intelligence platform that enables businesses to measure, recognize and attribute actions to specific customers across multiple digital devices. In addition to improving customer experience, the platform provides marketing and business executives with actionable data that enables them to identify and sustain tactics that are working and to eliminate the ones that aren't. The company was founded in May 2008 by Neil Patel and Hiten Shah and currently employs 44 people. The company is based in San Francisco and backed by a syndicate of angels and early stage funds. More information on the company and its services can be viewed online at www.kissmetrics.com
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