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Multichannel audio streaming solution engages consumers on mobile devices in retail environments
ZURICH, Jan. 22, 2014 /PRNewswire/ -- Barix introduces a unique retail solution that enhances the shopping experience for consumers, and adds value for retailers, through mobile connectivity and synchronized promotional content.
The unique solution aims to give the screen a voice, engaging consumers at shopping windows and inside stores through visual content and associated audio streams. A free Barix smartphone app called Barix Audio Point, to be available in traditional App Stores, prompts consumers to scan a QR Code for stream access, which provides relevant and captivating audio content in synchronization with on-screen video. The combination brings higher awareness to promotions, store branding and other messaging through deeper engagement with shoppers – and addresses the retailer's goal of increasing basket size.
The Barix solution can work with any Digital Signage player to achieve the multi-sensorial approach of synchronized audio and video delivery, with Barix encoding and streaming high-quality audio through access points near each screen. Those access points enable the Wi-Fi connection that delivers audio to mobile devices in perfect harmony with video playing out on screens. Multichannel audio capacity additionally supports multiple streams, allowing retailers to provide audio signage content in several languages.
The complete solution, which Barix will demonstrate at two upcoming trade shows including the Digital Signage Expo in Las Vegas (February 12-13, Booth 1716), gives users an all-in-one package that is quick to deploy, with ongoing reliability. The demonstrations are in conjunction with screenFOOD, a dynamic in-store merchandising company whose content management system automates video delivery.
Barix CEO Ronni Guggenheim believes the bring-your-own-device trend in retail makes audio signage a natural step in advancing the customer journey, from redeeming special coupons delivered alongside mobile streams to receiving information about online shopping after stores have closed.
"The act of seeing and listening together raises the grade of perception, and through this solution retailers can give their customers a more complete experience that raises the potential to drive purchases," said Guggenheim. "Barix excels at moving audio over IP networks with very minimal delay, and our audio signage solutions feature content management systems from screenFOOD and other suppliers to help retailers deliver an enjoyable in-store audio visual experience to consumers."
Please visit Barix at www.barix.com for more information.
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