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The Indian Soy Products Market: What Consumers Eat and Why?

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LONDON, Jan. 23, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Indian Soy Products Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Soy Products market in India from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soy Products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential, particularly in relatively new product categories such as Soy products.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks, and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The Better Off wealth group in India has the largest value share of the market with 43%. Furthermore, this wealth group consumes Soy Products at an above average rate, as they account for 41% of the population. This makes them a key target demographic for marketers as they will also be most likely to purchase premium and value-added products.

Kids & babies have a 29% share of the Soy Products market by value, despite accounting for only 20% of the population. India's large young population will shape the market in years to come and the Soy Products market will grow substantially if these consumers continue their disproportionate consumption as they get older.

Key Highlights

More females consume Soy Desserts than males, though males tend to eat them slightly more often;17% of males record Heavy or Medium consumption frequency compared with only 15% of females. The difference between the two genders is in the number of Light frequency users: 19% of females compared with 14% of males. Marketers should target this large number of female occasional consumers with marketing messages encouraging them to eat Soy Desserts more often.

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends – the result is that overall trend influence is limited, but has the potential to grow. The limited impact of trends suggests that the market is largely functional, based on a core group of consumers who are lactose intolerant.

Soy Milk is the most valuable category in the Soy Products market, with a 76% share of the market. The second-largest category, Soy Drinks, is almost twice the size of the third-largest category, Soy Desserts.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soy Products Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
3.3 Behavioral Trends and Market Value
3.3.1 Soy Desserts
3.3.2 Soy Drinks
3.3.3 Soy Milk
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Soy Desserts
4.1.2 Soy Drinks
4.1.3 Soy Milk
4.2 Consumer Profiles by Product Category
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soy Products Brand Choice and Private Label Consumer Penetration
5.2.1 Soy Desserts
5.2.2 Soy Drinks
5.2.3 Soy Milk
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soy Products
6.1.2 Soy Desserts
6.1.3 Soy Drinks
6.1.4 Soy Milk
7 Consumption Impact: Market Valuation
7.1 Soy Products Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soy Products Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soy Products Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Soy Products Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Soy Products Value Share (%), by Age Groups, 2012
Table 5: India Soy Products Value Share (%), by Gender, 2012
Table 6: India Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Soy Products Value Share (%) by Wealth Groups, 2012
Table 9: India Soy Products Value Share (%) by Busy Lives Groups, 2012
Table 10: India Soy Desserts Consumer Group Share (% market value), 2012
Table 11: India Soy Drinks Consumer Group Share (% market value), 2012
Table 12: India Soy Milk Consumer Group Share (% market value), 2012
Table 13: India Total Soy Desserts Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: India Total Soy Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: India Total Soy Milk Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: India Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: India Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: India Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: India Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: India Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: India Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: India Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
Table 23: India Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 24: India Soy Milk Consumer Profiles (% consumers by sub-group), 2012
Table 25: India Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: India Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: India Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: India Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: India Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: India Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: India Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: India Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: India Soy Products Market Value (Indian Rupee million), by Category, 2012
Table 34: India Soy Products Market Value (US$ million), by Category, 2012
Table 35: India Soy Products Market Volume (Kg m), by Category, 2012
Table 36: India Soy Products Market Value (US$ million), by Category, 2012
Table 37: India Soy Products Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 38: India Soy Products Expenditure Per Capita (US$), by Category, 2012
Table 39: India Soy Products Expenditure Per Household (Indian Rupee), by Category
Table 40: India Soy Products Expenditure Per Household (US$), by Category
Table 41: India Soy Products Market Volume (Kg m), by Category, 2012
Table 42: India Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 43: India Soy Products Consumption Per Household (Kg m / Households m), by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: India Soy Products Value Share (%), by Age Groups, 2012
Figure 3: India Soy Products Value Share (%), by Gender, 2012
Figure 4: India Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Soy Products Value Share (%) by Wealth Groups, 2012
Figure 7: India Soy Products Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: India Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: India Soy Products Market Value (US$ million), by Category, 2012
Figure 15: India Soy Products Expenditure Per Capita (US$), by Category, 2012
Figure 16: India Soy Products Expenditure Per Household (US$), by Category

Read the full report:
The Indian Soy Products Market: What Consumers Eat and Why?
http://www.reportbuyer.com/energy_utilities/alternative_renewable/indian_soy_products_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Renewable_energy

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

©2012 PR Newswire. All Rights Reserved.

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