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Simmons Introduces the Future of Sleep with Innovative ComforPedic iQ™

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SOURCE Simmons Bedding Company

- Company unveiling new, groundbreaking specialty, luxury products to the category -

ATLANTA, Jan. 26, 2014 /PRNewswire/ -- This January Market, Simmons Bedding Company ("Simmons") reinvents the mattress industry with the introduction of a revolutionary new product line: the smart, self-adjusting ComforPedic iQ™.

(Photo - http://photos.prnewswire.com/prnh/20140126/CL52716 )

ComforPedic iQ is the only mattress to use patented, clinically tested Smart Response™ Technology, a self-calibrating technology that naturally responds and continuously adapts to the body – without motors, buttons, plugs or electronics.[1]

"ComforPedic iQ is a true industry game changer. This product gives consumers an unparalleled level of highly personalized support without asking them to lift a finger," says Jeff Willard, Executive Vice President of Marketing at Simmons. "But the real genius of the ComforPedic iQ Sleep System is in the transformational sleep it provides consumers. Who wouldn't want to fall asleep faster and get better quality sleep every single night?"   

In a Temple University School of Medicine study measuring sleep quality of 20 participants, researchers compared the participants' sleep on their relatively new current mattresses to their sleep on a ComforPedic iQ™ sleep system. On average, when sleeping on a ComforPedic iQ sleep system, the participants:

  • Fell asleep faster
  • Spent less time lying awake
  • Experienced increased REM sleep

"This is a revolutionary product, one that has the ability to truly change people's lives," says Scott Smalling, Chief of Specialty Innovations and Founder of ComforPedic. "As seen in these results, ComforPedic iQ is quite literally improving the way people sleep, giving them a natural, permanent solution to their sleep problems."

Because of its unique design, ComforPedic iQ is the first and only mattress endorsed by Dr. Andrew Weil, a world-renowned pioneer and leader in the field of integrative medicine.[2] Dr. Weil, the Founder and Director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center, is a long-time proponent of the importance of sleep. His website contains over 700 pieces of original content on sleep, and a number of his books and publications offer his perspective on optimum health including sleep. With five consecutive New York Times #1 bestsellers, over 10 million books in print, over 2.8 million monthly site visits and two Time Magazine covers, Dr. Weil is the global authority for advice on leading a healthy lifestyle that takes into account mind, body and spirit.

Says Dr. Weil on his endorsement of ComforPedic iQ: "I am a long-time proponent of the importance of getting enough good-quality sleep and always emphasize its impact on overall health.  For those who have struggled with sleep issues, choosing the right mattress is an important step towards getting quality rest. ComforPedic iQ is the first and only mattress I have ever endorsed, because I believe the Smart Response technology provides a practical and effective sleep solution."

Simmons will launch a wide scale, multimedia advertising campaign for ComforPedic iQ in Spring 2014. ComforPedic iQ ads will run on national network and cable television, supplemented by a robust digital campaign via web, social and mobile.

Luxury Meets Technology™ in Simmons' All New Beautyrest Black® Line
This January, Simmons debuts a new twelve-mattress offering to its high-end Beautyrest Black brand. The new Beautyrest Black line pairs the signature high-quality, luxurious fabrics customers have come to expect with unparalleled, state-of-the-art technology. With this "techno-luxe" approach, Beautyrest Black introduces a new standard of modern luxury to the high-end bedding category.

"The redesigned Beautyrest Black line will combine the best of Simmons' two expertise: elegant design and technological prowess. With this "techno-luxe" approach, we are bringing Beautyrest Black – and the bedding industry as a whole – into the era of modern luxury," says Rolf Sannes, Vice President of Beautyrest Brand Management.

The full offering features line-exclusive technologies – both improved brand staples and never-before-seen innovations. Powerful innovation and luxury collide in the new Micro Diamond™ Infused AirCool® Memory Foam. This exclusive foam leverages its diamond particles' conductive properties to effectively move heat away from the body. This technology – often used by tech companies to disperse heat from powerful electronic devices – will make its industry debut in the top seven models of the Beautyrest Black line. These models contain up to 1,000 carats of diamond particles in each queen mattress. 

Simmons will launch a wide scale, multimedia advertising campaign for Beautyrest Black in Spring 2014. Like ComforPedic iQ, the Beautyrest Black campaign includes national network and cable advertising, as well as a web, social and mobile-focused digital campaign. The overall campaign will stem from the line's unique ability to marry luxury and technology and challenge consumers to "Dream in Black."

New Beautyrest® Recharge® Hybrid Next Evolution of Simmons' Legendary Hybrid Tradition

Since Simmons' introduction of the industry's first hybrid mattress with the NXG line in 2008, the category's technology and consumer demand have grown exponentially. This Market, Simmons introduces its newest, most innovative hybrid line: Beautyrest Recharge Hybrid.

Building on the legacy of NXG® and Beautyrest TruEnergy®, the line's unique hybrid design fuses AirCool® Memory Foam with Micro GelTouch® with legendary Beautyrest Pocketed Coil® Technology to deliver pressure relief, comfort and conforming back support, providing a complete recharging sleep experience.

The top-of-line model includes Pocketed Micro Coils Micro Diamond™ Infused AirCool® Memory Foam. The conductive property of the 500 carats of diamond particles found in every queen effectively move heat away from the body to assist in providing cool, comfortable sleep.

"Between record-breaking sales and the rapid growth of our brand awareness, 2013 was undoubtedly a monumental year for Simmons. However, we are not a company to reminisce on the success of our past, but relish in the challenge of outdoing ourselves in the future. With the groundbreaking new product lines debuting this Market, I believe it is evident we have done just that," says Tony Smith, President of Simmons. 

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.
 
Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.


[1] The same technology incorporated into ComforPedic iQ's Smart Response technology was first introduced in hospitals to treat bedridden patients. This unique pressure relieving, recalibrating technology is used in hospitals to help alleviate discomfort and immobility illnesses.

[2] Andrew Weil, M.D., donates all of his after-tax profits from royalties from sales of ComforPedic iQ directly to the Weil Foundation, a not-for profit organization dedicated to supporting integrative medicine through training, education and research.

For more information:
Christina Schrempp
cschrempp@3atlanta.com
404.835.4521

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