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SOURCE Word of Mouth Marketing Association
A conference focused on innovation, research and emerging trends
CHICAGO, Feb. 4, 2014 /PRNewswire-USNewswire/ -- The Word of Mouth Marketing Association (WOMMA) brings marketers across the globe a conference focused on the latest innovations in word of mouth marketing. WOMMnext will take place April 28-30, 2014 at the Intercontinental Magnificent Mile Chicago.
WOMMnext will feature new compelling research, ground-breaking practices and emerging technologies that word of mouth and social media marketers should learn about to stay ahead of their competition. The concept of this new conference is based on the feedback from WOMMA members and previous conference attendees. WOMMA hasn't just changed the name of their spring conference (previously WOMM-U), but has also changed the focus to provide a closer look at new research and technologies in the marketplace in order for industry leaders to stay ahead of their competition. Attendees will learn from creative innovators that industry experts, especially challenger brands, are using in word of mouth marketing.
Industry-leading trendsetters who are using experimentation and creativity to get people talking, both online and offline, will be speaking at WOMMnext. These forward-thinking leaders, scholars and practitioners will distill what's next in marketing and how to put these breakthrough ideas into action. Some of these experts include, Max Temkin, Co-founder, Cards Against Humanity; Emanuel Rosen, Author, Anatomy of Buzz and Absolute Value; and Jennifer Wesley, Head of Industry, Google.
To submit to speak, register or learn more about the conference, please visit WOMMnext.com.
Founded in 2004, the Word of Mouth Marketing Association is the official trade association in the industry dedicated to word of mouth and social media marketing. It is comprised of members from elite Fortune 500 brands, agencies and service providers, such as McDonald's Corporation, Unilever, Nestle, Nissan, Heineken International, Edelman and more. These exceptional thought-leaders across the globe and innovative companies are committed to expanding the word of mouth marketing industry through advocacy, education and ethics. For more information please visit www.WOMMA.org.
Word of Mouth Marketing Association
65 E. Wacker Place, Suite 500
Chicago, IL 60601
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