HENRICO (WRIC) - Despite the snow Valentine's Day is still this Friday and the forecast is causing quite a heart break for area florists.
Valentine's Day is one of the biggest, if not the biggest holidays for florist all over the country.
"80 percent of the business for Valentine's Day is accomplished on Feb. 13 and 14," says Strange's Florist owner Bill Gouldin.
Add a winter storm to the mix, and what should be booming business, becomes a florist's worst nightmare.
"We just didn't feel that it was conscionable to keep taking orders when the weather conditions were so questionable."
Gouldin says the snow has been detrimental to business. Right now they are planning to not be able to make any deliveries for the next two days. That includes on Valentine's Day.
"We have to start making decisions about what we are going to do and when we decided we were going to cut off delivery for the 13th and 14th, that's a major piece of florist business."
Gouldin says for Valentine's Day orders that have already been placed, they have been working around the clock to deliver those Wednesday.
He says he rather deliver that bouquet of roses a few days early, than a few days late.
"There's no question in my mind that if someone has ordered flowers in advance, it's our job to try and get them to them."
Gouldin says despite the lack of deliveries on Valentine's Day, he says they plan to still open their doors so customers can come to them.
"We will have employees that will spend the night in the motel right across the street from here so they can get to work tomorrow and Friday."
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