RICHMOND (WRIC) - A social media drinking game that started overseas is now in our area and it can be deadly.
The game is called Neknominate and it's encouraging young adults to film themselves downing large amounts of alcohol and then nominate a friend to outdo them.
At least five people under the age of 30 have died as a result of this game. Health professionals as well as college counselors are warning people to think twice before giving into peer pressure.
From drinking a whole pitcher of beer, to drinking alcohol out of a toilet, Neknominate videos are posted on Facebook or YouTube for the whole world to see.
Counselors at VCU say they are always communicating with students the dangers of drinking.
"Stupid drinking is always dangerous, absolutely," says Linda Hancock. "People who maybe started this game have mega issues and so we like to take the students mega issues and help them rethinking and maybe get into recovery or get some support for what they need."
Worldwide at least five under the age of 30 have died after drinking deadly booze.
Kyle Austin participates in the game.
"The point [of the game] pretty much is there is no point," he says. "It's basically to show who is the king of the squad."
He says he believes the game itself isn't dangerous, but he says some people take the game too far.
"There's adult in all of us, but there is also a kid in all of us that wants to play. Men are very, we want to win, we want victory, but you can't go but so far."
It's thought to have started Australia but is now criss crossing the world.
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