The TL3 campaign that was started by two VCU police officers is now spreading across the country.
RICHMOND (WRIC) - “Text Later... Live Longer."
That's the message of an anti-texting-while-driving campaign that was started by two VCU police officers and it’s now spreading across the country.
As a former traffic officer, VCU Police Detective Shawn Kelley knows firsthand the dangers of texting and driving.
So and he fellow officer Rebecca Ellison started the TL3 campaign, which stands for Text Later, Live Longer. That logo appears on bumper stickers that they send out for free across the country.
“We've been sending out stickers to all 50 states, D.C. and Columbia and a few different countries as well,” Kelley says.
The response to this program has been so popular that they have sent out 10,000 bumper stickers and in fact they just got done ordering 25,000 more to keep up with the demand. In addition, a school district in Florida ordered 2,000 stickers.
Though the officers started the program in august, it really picked up steam in January when they joined Facebook and already have more than 6300 likes.
“We're just excited to see it go and we want to see how far it can go. We'd love to get a million likes, that way we can get our message out to that many more people.”
So far, the two have been paying out of their own pocket but are also starting to receive donations. To them, it's not the cost that's important - it's the message.
“You can leave your house every day and see it whether it's your car or someone else’s. That way the message will get out there not to text and drive and hopefully we can save lives in the process.
If you'd like a free bumper sticker, Text Later Live Longer’s Facebook page.