Seattle-based local burger chain Lunchbox Laboratory is turning heads with its Easter advertisement featuring Jesus holding a lit joint (Courtesy Adriana Lorenzo via ABC affiliate Fusion Media Network).
SEATTLE (WRIC) – Seattle-based local burger chain Lunchbox Laboratory is turning heads with its Easter advertisement featuring Jesus holding a lit joint.
This year, Easter Sunday falls on 4/20, a number popularly associated with cannabis consumption and a date marijuana enthusiasts celebrate. Lunchbox Laboratory, a restaurant chain that claims to offer “nostalgic Americana comfort food with an off-the-wall twist” on its website, decided to take advantage of this date in a way that is both creative and offensive, depending on your views.
Lunchbox Laboratory sent out an email advertisement to approximately 13,000 subscribers that features an illustration of Jesus Christ holding a burger and a smoking joint, with a speech bubble that reads, “When I Get Back, All I Want is the Burger of the Gods.” The date “4.20.14” is in large print at the top of the ad, with the 4 and 20 highlighted in green. The promotion reads, “Buy One Burger of the Gods & Get the 2nd One FREE! On Easter Sunday!”
The ad has people all over the country talking, which is exactly what Lunchbox Laboratory Owner John Schmidt intended.
“I wanted you to look at Jesus smoking a blunt, eating a hamburger and say, ‘Hey, I’m going to tell my friend,’” Schmidt told Q13FOX.com in Seattle. “The chatter is much more than I anticipated. I’m simply trying to sell burgers.”
Schmidt argues he is a “family man” and practicing Christian who was just looking for a way to help his small business pay its bills.
“I’m not your moral compass,” he told Q13FOX.com. “We’re just trying to sell sandwiches. If you’re looking to me for moral direction, you’re probably misguided.”
The restaurant’s “Burger of the Gods” costs $12.99. The menu description reads, “Super-beef patty, bleu cheese crumbles, candied balsamic onions, super gorgonzola spread.”
Another Easter promotion on Lunchbox Laboratory’s Facebook page features a bunny smoking a joint, saying “Sup.”
Copyright 2014 by Young Broadcasting of Richmond ______________________________________________