Cure By Design Raises Awareness for Cancer Survivors - 8NEWS - WRIC | News Where You Live

Cure By Design Raises Awareness for Cancer Survivors

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RICHMOND, Va. (WRIC) - This year 8News is a proud sponsor of Cure By Design to benefit the American Cancer Society. Tuesday night the sponsors, models and designer came together to get ready for the runway this Fall.

"They're on the stage laughing while everybody, their family, their caregivers are crying tears of joy in the audience watching them walk by," says Alex Garfield, remembering past fashion shows. Garfield, who is a designer based in New York, first came up with the idea for Cure by Design about 16 years ago when he was preparing for the birth of his son. He wanted to become a man he'd be proud for his son to know. Garfield took his fashion business to the next level, designing to help raise awareness for a cause.

"Cancer does put a big pause on things and, you know, afterwards you live, have fun, do the best you can do, and there are a lot of people here who had it worse than I did," says survivor Jason Caron. Caron was a model in last year's fashion show. Every year, survivors strut their stuff on stage while making new friends behind the scenes. They share stories that only someone else who's been there would understand.

"We're really pleased that we're still bringing the fashion industry and survivors together to look to the future and put that money towards research and help patients with direct services that are free to them." says Patti Jackson, Executive Director of the local American Cancer Society chapter. Last year alone, the Richmond event brought in $160,000. This year the goal is $200,000.

This is the ninth annual Cure by Design in Richmond, and once again it will demonstrate the progress being made in the fight against cancer. "One in five people have this disease and have to fight it," explains Paul Bischoff of Haley Automotive Group, the Presenting Sponsor for the 2014 Cure by Design. "The research that they've been able to do is reduce the death ratio by 15 percent and even 20 percent in the last 20 years."

Cure By Design aims to be a celebration of life and a celebration of what can happen when a community comes together to give back and fight back.

"You can't not do things like this and get up in the morning and feel good about yourself," says Garfield with a smile.

Cure By Design will be held on Saturday, November 8 at the John Marshall Ballroom from 6 to 10pm. Tickets are available for purchase now.

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