Batter Up started as a blog and social experiment a year ago, but it's become so much more for founder Ryn Bruce.
"Before I started this project, I could count on one hand how many cakes I had baked by myself, so it's been a labor of love," Bruce said, just minutes before making a surprise delivery in the Fan on Friday.
Bruce is a graphic designer who works at home. She had a hard time getting out to meet all the people making a difference in the Richmond community, so she decided to start thanking them in a way that has always made her feel special.
"Cake is celebratory and it's iconic, and every time someone has an event or occasion the first thing they do is get a cake to celebrate," she said. "So, I feel like if we're celebrating what people are doing in the City of Richmond, why not do it with cake?"
Bruce accepts nominations, and each week selects someone to receive one of her creations. On Friday she handed out her 49th cake to Wendy Martin, who was recognized for her work to raise more than $200,000 for the charity Cookies for Kids' Cancer.
"This is just a reflection of the passion in this town to defeat pediatric cancer and to give hope to families who are facing it. So, I appreciate this very much," said Martin, surrounded by her fellow volunteers.
Bruce dropped off the Batter Up cake at Martin's planning session for an upcoming fundraiser.
Committee members, including Cameron McPherson, were in on the surprise. McPherson nominated Martin for this sweet recognition.
"There's just so much good going on in Richmond, and Ryn's project is a way to highlight that good," McPherson said.
Bruce originally planned to wrap up the project at the end of this month, but nominations keep coming in. She will now continue whipping up cakes indefinitely.
"As long as I can afford keep doing this, I'll keep doing it," said Bruce.
Bruce will only accept donations for future cakes, not ones already delivered. Her payment comes by way of each week's response: "Tears, tears of joy and complete shock."
Batter Up is so popular these days that Bruce's surprise deliveries are already booked through the end of summer.
Copyright 2014 by Young Broadcasting of Richmond
301 Arboretum Place, Richmond
Can't find something?
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.