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- New for 2014: Redesigned mobile fan experience; enhanced SlamTracker analytics; and new Wimbledon Social Command Centre powered by IBM SoftLayer cloud
- 25 Years On and ceaselessly reinventing: The All England Lawn Tennis Club (AELTC) and IBM aim to deliver the most engaging Championships yet.
LONDON, June 16, 2014 /PRNewswire/ -- IBM (NYSE: IBM) is marking its 25 year partnership with The Championships, Wimbledon, by bringing tennis fans even closer to the prestigious event, with new ways to access and interact with the latest Championships news and court-side action as it happens.
IBM is serving numerous innovations to Wimbledon fans, including an enhanced interactive mobile experience; redesigned and simplified SlamTracker analytics that encourages engagement; and a new Social Command Centre powered by IBM SoftLayer cloud that will provide AELTC with insights into social media conversations about The Championships
The engaging Wimbledon 2014 experience continues a tradition that has existed since IBM became AELTC's technology supplier in 1990. Over the years, the partnership has consistently delivered innovative technology solutions, enhancing The Championships' experience for players, coaches and fans around the world.
"We continue to look for new ways to innovate and strengthen our leadership position in the sports industry, and one of the ways we will do this is by delivering content and information about The Championships to fans in the way that they want to consume it, no matter where they are," said Mick Desmond, Commercial Director at AELTC. "Working with IBM is a winning partnership because it allows us to create a unique digital environment that delivers stats, video and information to our fans whenever they want it on all devices and is the next best thing to being there."
New IBM Technology Innovations at The Championships 2014 include:
The Wimbledon Social Command Centre will consist of:
Cloud-based Predictive Analytics
During the Wimbledon Fortnight, the AELTC transforms into a massive, data hungry environment that requires access to accurate and dynamic content to meet the demands of millions of tennis fans. During 2013, there were more than 19 million unique visitors and some 430 million page views of Wimbledon.com during The Championships. This is impressive by any standards, especially so for a business that for fifty weeks of the year is a tennis club in southwest London.
Annually, IBM helps the AELTC expand its infrastructure to meet these demands and then scale back to support regular operations following the tournament.
To meet this high demand and the scalability required to support such a high profile event, IBM is now using SmartCloud Orchestrator to dynamically, securely and rapidly optimize digital platform hosting for The Championships. The IBM Watson Foundation's Big Data and analytics platform captures and analyses relevant data from multiple sources, enabling IBM to predict web traffic and proactively adjust the cloud infrastructure to dynamically accommodate based on demand while offering transparent and real-time access by a multitude of devices, such as smartphones, tablets and desktop computers.
This dynamic provisioning powered by IBM servers and storage in three geographically dispersed locations virtualized as one, analyses historic web use, player popularity, the schedule of play and the social media buzz about particular matches. All this input enables IBM to ensure that just the right amount of resources is provisioned to ensure a perfect visitor experience whilst not 'over provisioning' so we don't waste energy or cost at the same time.
The same kind of technology is used by organizations such as retailers and travel companies who have to accommodate major swings in seasonal demand.
Sport as a Metaphor for Business
"The Championships allow us to demonstrate how these same cloud, analytics, mobile and social capabilities are being used by IBM clients globally. For example to improve transport networks and improve pediatric care," said Sam Seddon, Wimbledon Client & Program Executive for IBM. "By using Wimbledon focused social media feeds to better understand fans, customers, in real time, we are enabling AELTC to better manage their digital presence and understand how its brand is perceived."
"In addition, by helping Wimbledon provide a better experience to fans we help them achieve their mission of being the best tennis tournament in the world," Seddon added. "Our clients across other industries can do the same to improve customer experience and help develop market opportunities."
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