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SOURCE Flow Simple
ATLANTIC BEACH, Fla., June 19, 2014 /PRNewswire/ -- Flow Simple (http://www.flowsimple.com), the data-driven online marketing agency, has made a name for itself as an economical choice for small, local dental offices. The company has developed a winning strategy for bringing new patients to these offices affordably and sustainably, without the needless bells and whistles or large fees required by premium, big-budget agencies.
"We have worked with so many dental practices that we have extensive knowledge and experience of what it takes to run a successful practice," explained Pashmina Lalchandani, President of Flow Simple. "Often after a point of maturity, we can help a dental practice grow in specifically desired areas (e.g. see more children) and identify new opportunities (e.g. offer CEREC one day crowns). Our expertise goes above and beyond AdWords campaign management. We encourage our dental practice clients with highly targeted recommendations to both maximize value from their campaigns and better manage their offices."
"If you only have time to do one thing for your practice's marketing efforts, we recommend Google AdWords," added Lalchandani. For local dental offices, Google AdWords offers a host of advantages. For one, AdWords enables precise marketing that can reap benefits even if competitors have strong organic search rankings. That's because the system is "intent based": those who click ads are actually looking for that particular service.
Flow Simple develops AdWords campaigns that incorporate all of the latest best practices. Strategic and selective keyword choices allow the company to offer strong ROI with a relatively modest investment. In fact, a well-conceived paid search campaign, particularly one using AdWords as its primary vehicle, is superior to all other techniques except for old-fashioned word of mouth.
Naturally, a paid search campaign is anything but "set it and forget it." Flow Simple takes a proactive approach to campaigns that has consistently delivered great results. Everything begins with planning: choosing keywords is merely one of a whole cluster of important tasks. One must also consider ad copy, landing pages, targeting and bidding strategy. The Flow Simple team is adept at each of these.
Campaigns invariably come up short when they neglect certain best practices. Negative keywords, for instance, are often a forgotten tool in the online marketer's bag of tricks. The beauty of negative keywords is they add yet another meaningful filter to incoming traffic, which drives up conversions and ROI. Another shortcoming that Flow Simple has witnessed in competitor campaigns is the lack of conversion tracking. Without tracking, sustaining any strategy becomes nearly impossible. Yet, according to industry research, less than 50% of small businesses have tracking code installed on their websites.
Flow Simple understands that an effective online marketing campaign is not an event but a process. Therefore, dental offices are encouraged to maintain their campaigns indefinitely. The only reason to suspend online marketing would be when a practitioner is nearing retirement or otherwise not seeking new patients.
In the realm of online marketing agencies, it's difficult to find one that offers a truly human touch. That's where Flow Simple separates itself from the pack. The agency offers not only the best tools and strategies for giving small and e-commerce clients a boost to their bottom line, but also total transparency every step of the way. Clients never have to fuss with long-term contracts or worry about Flow Simple working for their direct competition. For busy dental practices, that means more time and energy focused where it belongs – on their patients.
About Flow Simple
Flow Simple is a data and goal driven online marketing agency. We've been an AdWords Certified Partner since 2008. While we serve national brands, our focus is on small local and e-commerce business owners and offering the best service and client experience. We deliver positive results through extensive research, premium service, experience, and the right technology.
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