The Broadberry introduces Catalina Car Mixer, Richmond’s first drive-in concert

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RICHMOND, Va. (WRIC) — With concert venues being closed as a result of COVID-19, Richmond music lovers haven’t been able to see their favorite musicians on stage.

But things are changing. The Broadberry is bringing Richmond its first-ever drive-in concert — giving people a chance to enjoy music from the comfort of their own vehicle.

The Catalina Car Mixer takes place on June 13 at City Stadium. Tickets are sold per car and the audio will be played through car speakers over FM radio.

“There’s nothing to compare this to,” said Lucas Fritz, owner of The Broadberry. “It’s not like this is worse or better than the last drive-in concert you went to because there’s never been a drive-in concert. We can move forward in a creative and innovative way while still maintaining safety.”

It’s been ‘lights out’ at The Broadberry since March 13 when the coronavirus outbreak started affecting Virginia businesses.

“At that time, like everyone, we didn’t really know how long things were gonna be closed for. We knew it was going to be at least a few weeks, but it could be much longer,” explained Jessica Gordon, co-owner of The Broadberry Entertainment Group.

Gordon said that she first got the idea for a drive-in concert when she learned that Goochland Drive-In was opening.

“I was kinda like, I wonder if they could have a band play there? I think that a lot of people are anxious to see live entertainment and just get out of the house in a safe way,” Gordon said.

“People shouldn’t have to decide between having fun and protecting themselves,” Gordon said, referring to the drive-in concert.

Topper Dandy, the Band Leader of Three Sheets to the Wind, said they are just excited to perform again.

“To suggest that drive-in concerts are going to be the sole paradigm moving forward is not really what we think it is, but we do think it is exactly the right thing for this moment,” Dandy said. “Ultimately, you can either sit at home and complain, or you can embrace a reality as it exists and do something.”

For $99 and up to four occupants per vehicle, the concert aims to give people hope of returning to a normal future.

“Music is an outlet. It inspires emotion. It inspires hope. It makes people happy. It makes people sad. It makes them feel,” Fritz said.


Topper Dandy



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