What We Do  

WRIC ABC 8News helps organizations connect with our audience by using compelling videos, graphics and more to tell a unique story. One size does not fit all when it comes to advertising. Media and viewing habits are changing.

Yes, we can deliver your message to a local TV audience who is loyal to our trusted news brand, and we’re proud of that. But we can also do so much more.

Our team of highly experienced marketers, analysts, cross-platform media specialists, designers and photographers deliver best-in-class, custom advertising solutions to drive meaningful results for your business.

WRIC TV & WRIC.com

Whether we’re connecting with the audience through a local news broadcast or a loyal website user is reading the morning headlines online, we’re leading the region with local news.

  • We produce more than five hours of local news, weather and community information every day that impacts viewers in the Richmond-Petersburg DMA.
  • We’re part of Nexstar Media Group. Our company has multiple television stations in Virginia allowing us to produce relevant news specials across the state.
  • As Richmond’s ABC affiliate, we air top-notch programming including American Idol, Grey’s Anatomy, The Bachelor, The Oscars, Dancing with the Stars, Wheel of Fortune and Jeopardy, along with first-class live sports including college football.

Digital Agency Services  

We get it. The seemingly endless array of digital marketing tactics can be overwhelming. It’s hard to know where to place your valuable marketing dollars to generate the best results. While we have access to the latest tactics, technology and targeting, none of that matters if you are not seeing a return on your investment.  

So here’s what you need to know.

  • Everything we do is anchored in strategy.
  • We strive to understand our client’s business goals first. You talk, we listen – and then we use data, research and our vast experience in digital marketing to develop a plan uniquely customized to your business goals.
  • We quantify success with transparent reporting and consistent communication to ensure we are delivering on your goals. Think of us as an extension of your marketing team – we are available when you need us and we’re accountable for driving results.  

Our suite of digital solutions includes: 

  • Search engine optimization (SEO)
  • Digital display ads
  • Digital video
  • Native advertising
  • Digital audio
  • Custom contesting
  • Connected TV / OTT
  • Email marketing
  • Digital audio
  • YouTube
  • Social media marketing
  • Search engine marketing (SEM) that includes paid search and Google shopping ads

About Nexstar Media Group

Outside of our local footprint, we’re part of Nexstar Media Group, America’s largest local TV and media company with 198 TV stations across 116 markets. 

  • Reach: 68% of US television households
  • Digital assets: 122 owned and operated websites and 316 local news and weather mobile apps 
  • Nationally, our digital expertise includes search engine marketing, social media, e-commerce advertising and more 

Contact Us

Interested in learning more about how the WRIC Advertising Team can help grow your business? Contact us today!