What We Do  

We help organizations connect with our audience, using compelling creative to tell a unique story. One size does not fit all when it comes to advertising. Media and viewing habits are changing.

Yes, we can deliver your message to a local TV audience loyal to our trusted news brand, and we’re proud of that. We can also do so much more. Our team of highly experienced marketers, analysts, cross-platform media specialists and creatives deliver best-in-class, custom advertising solutions to drive meaningful business results.


WRIC.com is the number one local news website in Central Virginia.  

  • We produce 5+ hours per day of local news, weather and community information impacting viewers in the Richmond-Petersburg DMA 
  • Nexstar’s multiple Virginia stations allow us to produce relevant news specials across the state
  • As Richmond’s ABC affiliate, we air top notch programming including American Idol, Grey’s Anatomy, The Bachelor, The Oscars, Dancing with the Stars, Wheel of Fortune and Jeopardy, along with first-class live sports including College Football.  

Digital Agency Services  

We get it. The seemingly endless array of digital marketing tactics can be overwhelming. It’s hard to know where to place your valuable marketing dollars to generate the best results. While we have access to the latest cool tactics, technology and targeting, none of that matters if you are not seeing a return on investment.  

  • Everything we do is anchored in strategy.
  • We strive to understand our client’s business goals first. You talk, we listen – and then we use data, research, and our vast experience in the digital marketing space to develop a plan uniquely customized to your business goals.  
  • We quantify success with transparent reporting and consistent communication to ensure we are delivering on your goals. Think of us as an extension of your marketing team – we are available when you need us, and we’re accountable for driving results.  

Our suite of digital solutions include: Custom Contesting, SEO, Digital Display Ads, Digital Video, Connected TV / OTT, Email Marketing, Social Media Marketing, SEM (Paid Search and Google Shopping Ads) Native Advertising, Digital Audio, YouTube and more.  

About Nexstar

Outside our local footprint, we’re part of Nexstar Media Group, America’s largest local TV and media company with 198 TV stations across 116 markets. 

  • Reach: 68% of US television households
  • Digital Assets: 122 owned and operated websites and 316 local news and weather mobile apps 
  • Nationally, our digital expertise includes search-engine marketing, social media, e-commerce advertising and more 

Contact Us

Interested in learning more about how the WRIC Advertising Team can help grow your business? Contact us today!