Ashland Theatre set for million dollar makeover

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ASHLAND, Va. (WRIC) — After a year-and-a-half of planning and paperwork, it seems the historic Ashland Theatre will finally get its million dollar makeover.

“The idea is to create a multi-venue, multi-faceted theatre that’s doing many different things in the community,” says Hugh Joyce, President of the Ashland Main Street Association.

Last week, the announcement came that Ashland had been awarded $500,000 in state funding to update the Ashland Theatre, a historic landmark in the town dating back to the 1940s.

“A million dollars can do many good things for us, but there are major things we need to do in the theatre and to get it to where it’s a world-class venue for local activities, regional activities and some national activities,” Joyce added.

Updates would include beautifications like the lights, theatre seats, and carpet, to renovating the theatre’s infrastructure.

The town will also match the state grant, although the non-profit theatre will also have to raise money before the green light is given.

“We’ve got to go out in the community and raise really, over $75,000.00 to underwrite and make sure we’ve got the right amount of capital so that the theatre is successful post renovation. So, we’ve got our work cut out so far as fundraising, but my team, our team, the team here in Ashland will get it done.”, says Joyce.

Renovation plans are set to begin this September. For now, the theatre is operating as a pop-up venue. For information on events, visit .Find 8News on Twitter, Facebook, and Instagram; send your news tips to

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