Chesterfield County teen cashes in on social media


CHESTERFIELD COUNTY, Va. (WRIC) — A local teen entrepreneur has found a way to turn social media into big business.

It all started with a football injury.  Stuck in a neck brace for ten weeks and told he may never play sports again 16-year-old Casey Adams of Chesterfield County began a quest for personal development.

“I really think the injury put into perspective how fast things can change and how fast you have to be able to re-adjust and reposition yourself,” says Adams.

“I ended up making like $5000 in a month from doing all this stuff.”

The Manchester High School junior used his recovery time to read about successful entrepreneurs and then started a business online called “Rise Of The Young” selling t-shirts and wristbands empowering youth.

“I really optimize Snapchat because it’s a daily thing,” explains Adams.

Adams found using Snapchat, Twitter, and Instagram he could reach a lot of folks and quickly gain followers.

“Right now I have 28.7 thousand,” says Adams about his Instagram account.

Using tools like ‘Online Sales Pro‘ the Chesterfield teen he was able optimize his email list and generate new leads.

If he got others to sign up, he got a residual. It paid off.

“I ended up making like $5000 in a month from doing all this stuff,” says Adams.

This 16-yr-old entrepreneur has since launched his own Snapchat marketing course.

Now he’s starting up his own marketing business.

“I am going to be helping small business optimize social media to actually get more customers,” says Adams.

“A lot of people say they want to start something when they are 18 or 20 or anything like that but there are really so many opportunities you don’t have to wait, you can just do it now,” stresses the teen.

Part of his inspiration comes from a growing sensation of other young entrepreneurs like 14 year Caleb Maddix.

The motivational speaker and author has made thousands using social media.

“They look at it as a way to build brand,” said Andrew Levasseur, a Professor at VCU Brandcenter says whatever your age, you too can make money off of social media and grow your business.

In fact, he says these days it’s fundamental to developing your brand. For use, he recommends, “Using it for customer service and providing real communicative value to your customers, using it to reward your best customers.”

Levasseur says you need to be committed, have clear goals for engaging in social media, know the audience you’re targeting and the best platforms for that audience.

“There are tools that help automate some of the operations, schedule and publish posts,’ explains Levasseur.

Most importantly Levasseur says think of your business as a person trying to develop a relationship.

“If your business was a party who would they be at that party? One of the biggest mistakes I see brands or businesses make is treating it as advertising or being overly promotional or salesy.”

Adams couldn’t agree more with Levasseur.

“It’s all about personal relationship and really connected with people and not trying to sell them,” says Adams.

So what’s next for the teen entrepreneur?

“My goal is to have a six figure business before I am out of high school,” says Adams.Never miss another Facebook post from 8NewsFind 8News on Twitter, Facebook, and Instagram; send your news tips to

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