Developer unveils plans for Winterfield Crossing in Midlothian


MIDLOTHIAN, Va. (WRIC) — Just west of Winterfield Road in Midlothian, plans to develop a plot of land off of Midlothian Turnpike stalled after some residents voiced concerns about the size and look of the project.

“So we went back to the drawing board to collaborate with everybody to come up with the project that we’re presenting now,” Marc Greenfield with Blackwood Development Company explained.

More than a year later, the company has unveiled what’s it’s been working on.

“We heard that the people wanted a mixed-use project,” Greenfield said.

The development will be filled with retail space, apartments and offices as well as parks and walking paths. The company says it wanted to give the plan a small village-like feel to go along with the character of the area.

“I mean definitely want to keep it to looking like it is around here,” resident Kris Goodwin told 8News.

Goodwin who lives near the site, said he likes the idea of small businesses being in the area.

“Small business, it’s where it’s at, we need to keep the small business around here. There are too many of the big businesses coming around,” Goodwin said.

And while he thinks the project is a good idea, he is concerned about traffic.

“It’s absolutely convenient, right here with 288 down the street. Traffic will be pretty tough. I mean it’s already pretty thick especially mornings and evenings,” Goodwin added.

But developers say the plan will actually improve Midlothian Turnpike and Winterfield Road. They’ve already gotten one tenant to commit: Aldi supermarket.

“They fit that village feel, that neighborhood market type of feel what we’re trying to present with this project,” Greenfield said.

Greenberg says they created a website  to help educate the public about the plan and will hold a public meeting at 6:30 p.m. on Monday at Midlothian High School so residents can still weigh in.

“We want to continue the excitement we’re seeing from all the people we talked to. We wanted to make that as easy as possible,” said Greenberg.

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