(CNN) — Interest in plant-based protein is growing so rapidly, it’s piqued the Colonel’s interest.
Kentucky Fried Chicken is the latest fast-food juggernaut that may be considering the menu change. KFC president said the chain is watching the trend closely.
Other fast-food chains have already started to use meatless meat as an alternative to beef or sausage.
Burger King plans to roll out a meatless Whopper later this year.
Some analysts believe the meat substitute market will reach $2.5 billion in the United States — and $23 billions globally by 2023.
Hochman says even though KFC doesn’t see chicken as being a major part of that trend at the moment, the restauarant is monitoring the industry and learning as much as it can.