GOOCHLAND, Va. (WRIC) — A new golf attraction is coming to Central Virginia.
Construction is well underway for Drive Shack Richmond.
The site is just off of West Broad Street and Route 288 in Goochland — not far from Short Pump Town Center.
The facility’s poles and fencing are hard to miss from the road.
“[The] poles are a great advertisement,” said Brandon Blitz, VP of New Store Openings for Drive Shack.
“Once they go up, there’s a lot of buzz about what it is and what’s coming.”
What’s coming, according to Blitz, is a year-round golf entertainment facility.
“It’s an interactive, kinda new-generation driving range.”
The facility is 65,000 square feet, with three levels of golf bays, multiple bars and food options, an arcade area, a rooftop patio and a private event space — to name a few amenities.
Drive Shack says this project comes with a price tag of $25-30 million dollars.
The Richmond site is one of three Drive Shack locations nationwide expected to open in 2019.
The newest locations — Richmond, Raleigh, and West Palm Beach — will be equipped with TrackMan technology.
It’s a Doppler-radar system to track balls on the range.
“Our 3 new venues are going to open with TrackMan and that’s an exciting piece from a consumer standpoint that they will get the most accurate tracking within their golf game,” said Blitz.
The golf bays at Drive Shack are also covered and have heaters, which Blitz says allows the business to remain open for all 12 months of the year, regardless of weather conditions.
“Oddly enough, some of our best days are when it’s raining,” said Blitz.
The towering poles for this driving range are mostly visible from Route 288 near the interchange with I-64.
Drive Shack tells 8News the visibility is intentional.
“Being in the rapid growing Short Pump area with other great restaurants and bars and housing, so we’re excited for this area specifically,” said Blitz. “And the visibility and the accessibility.”
As for safety, Blitz says the 160-foot poles are much taller than those at a typical driving range.
“There is no chance of any of these balls ending up on the highway,” Blitz explained.
In addition to bringing a new activity and outing to RVA, Drive Shack is also bringing jobs.
According to Blitz, corporate is filling management positions now — likely hiring for other full-time and part-time jobs in June and July.
In total, Drive Shack expects the site to bring about 350 jobs to the area.
Meanwhile, competitor Topgolf is moving into RVA, too.
“We know that the Richmond market can sustain both,” said Blitz. “Competition makes us all better.”
Topgolf Richmond, under construction on Westwood Avenue near I-195 in the City of Richmond, tells 8News it’s planning to open its doors to the public sometime this fall.