CHESTERFIELD COUNTY, Va. (WRIC) — It’s Black Friday and the National Retail Federation expects it to be a record-breaking year for shopping this weekend.

The doors at JCPenney opened at 5 a.m. and customers lined up around the building to get doorbuster deals. It’s one of the earliest opening times for a department store for Black Friday.

Markdowns on JCPenney’s clothes, jewelry, shoes and home items were seen across the store, while Bath and Body Works stores are giving customers an extra 20% off and a buy three get three free deal.

Brooke Willoughby and her family made it to Chesterfield Towne Center after hearing 8News’ report on Black Friday.

“I always watch you guys every morning, so I was up early about 4:30. You guys came on at 5 and they were talking about Black Friday,” she smiled. “I don’t think it’s actually as busy as it used to be, probably because of online sales and Cyber Monday and things like that. But it’s more of a tradition for us to come out and we usually take a nap about two o’clock in the afternoon.”

Shopper Adelaide Johnson couldn’t contain her excitement after winning a $100 off $100 coupon at JCPenney. She spent it on outfits for her upcoming vow renewal ceremony.

“A whole $100,” she screamed. “The commercial came on and said JCPenney will be open at 5. I busted out laughing and said Lord, I’m going to be there. And I have to be at work at 7:45, so I’m like, this is the deal.”

The National Retail Federation estimates more than 166 million people are going to shop through Cyber Monday.

The federation reports 60% of holiday shoppers started looking and buying early this month.

Walmart stores have a lot of rollbacks and started planning for the rush of customers a while back, according to spokesperson Jessica Martello.

“This year, to prepare for the holidays, Walmart has hired about 40,000 associates to help out with just the influx of all the shopping and that includes in-store associates, distribution centers, fleet drivers and more. So, we’re definitely prepared for a busy holiday season,” she told 8News.

Gift cards are still a favorite item this year. Experts say spending on them is expected to reach more than $28 billion.

JCPenney closes at 10 p.m. at Chesterfield Towne Center.