Hitting Cancer Below the Belt receives $25,000 grant from The Prevent Cancer Foundation

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RICHMOND, Va (WRIC) — The Prevent Cancer Foundating (PCF) is giving Richmond-based non profit Hitting Cancer Below the Belt (HCB2) a $25,000 grant, which is the organization’s first year as a recipient. 

The grant is one of twelve awarded nationally, and will be used to expand HCB2’s colorectal cancer screening program throughout the Greater Richmond community.

In a release sent to 8News, HCB2’s program director Renee Malone, says “This is tremendous recognition for our organization to be selected as one of only twelve across the nation, and the only organization in Virginia, to receive this funding through PCF’s 2018-2019 grant cycle.” 

Prevent Cancer Foundation selected HCB2 through a competitive grants process and chose projects and organizations that will have a direct impact on underserved populations in both urban and rural locations, many of whom lack access to cancer prevention and early detection services. Since 2007, PCF has awarded more than $1.6 million in community grants in 31 states. 

HCB2 is using the funds to offer inexpensive in-home Fecal immunochemical tests (FIT) to medically underserved populations around Richmond. The program plans to provide FIT tests to 1,000 individuals and offer in-person education to 5,000 individuals. The project also plans to reach nearly 200,000 households through a #cancerhatesthat media campaign focused on colorectal cancer.

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