RICHMOND, Va. (WRIC) — As Election Day 2020 nears, politicians are utilizing all they can in order to win over voters, especially when it comes to getting their messages out on social media.
Social platforms from Facebook to Twitter, Instagram to TikTok, are a significant source of information for many people. But how does that align with which social media messages users want to see in their content feeds? Pew Research Center, a think tank that provides information on issues and attitudes shaping the world, said 55% of adult social media users are ‘worn out’ out by political conversations.
Christina Dick, owner of local marketing agency Tiramisu for Breakfast, manages social media accounts for businesses of all industries on a daily basis. She said social media is a hard job for anyone because there will always be a difference in opinion between consumers.
“I think it’s hard, like so many things, to find that balance between, ‘I want to stand up for what’s important to me,'” said Dick. “But I also need to figure out the right words to say it.”
Dick said social media is the go-to way of getting a quick message out to the public.
She said although the feedback on political conversations is not always positive coming from social media users, you won’t see politicians stop using the platforms anytime soon.
“Social media is working to their advantage, whether that’s reaching you or the next person,” said Dick.
Pew Research Center said Americans using social media today would more likely today describe political discussions on social media platforms in negative terms compared to 2016. According to Pew, seven-in-ten Americans say they find it “stressful and frustrating” to talk about politics on social media with people they disagree with, up from 59% in 2016.
Dick explained that the personal feelings social media users have towards politicians’ posts, and the conversations revolving around them, means their intent to spread their message has been fulfilled.
“Although it’s frustrating for viewers to constantly see conversations about politics on their feeds, social media has become free advertisement for politicians from their supporters,” said Dick.
2020 ELECTION COVERAGE
- The Biden-Harris ticket has 80,033,996 votes with as many more still to tally, according to a running count by the non-partisan Cook Report. Each additional vote adds to the highest general election total in history.
- Trump ally, former NJ governor Chris Christie: president's election fraud claims are a 'national embarrassment'In an interview on Sunday, former New Jersey Governor and frequent Trump aide Christie condemned the Trump team's challenges against the victory of president-elect Joe Biden as "a national embarrassment."
- President Donald Trump’s campaign has requested a recount of votes in the Georgia presidential race, a day after state officials certified results showing Democrat Joe Biden won the state.
- Georgia’s top elections official on Friday certified results showing Democrat Joe Biden won the presidential race in the state after a hand tally stemming from a mandatory audit affirmed the Democrat’s lead over Republican President Donald Trump.
- Fighting to challenge an election he lost to President-elect Joe Biden, Trump has launched a barrage of lawsuits across the country. Top Republicans have stood behind him and said they will wait for those cases to be resolved before officially recognizing the winner, a standard that has no modern precedent.
- WILMINGTON, Del. (NEXSTAR/AP)- President-elect Joe Biden and Vice President-elect Kamala Harris held a news conference Thursday afternoon after meeting with the National Governor Association's leadership team. The National Governor Association's leadership team is comprised of five Republicans and four Democrats. According to the Associated Press, all of the Democrats and a majority of the Republicans […]
- Democratic Party officials in Virginia sent a letter Thursday to Richmond's Electoral Board calling for the resignation of the city's general registrar, J. Kirk Showalter, or for the board to dismiss Showalter over her handling of the 2020 election.
- A divide has begun to emerge among Democrats between the progressive and moderate wings of the party, stemming from a disappointing election performance.
- SAVANNAH, Ga. (AP) — When Gov. Brian Kemp won election two years ago, he pushed back forcefully against an outcry from Democrats who accused him of suppressing voter turnout to improve his odds of winning. “Look, we have laws on the books that prevent elections from being stolen from anyone,” Kemp, who oversaw that election […]
- Virginia's election results were certified Wednesday during a brief state Board of Elections meeting, two days after they were initially scheduled to be finalized.