BBB Warns Of Local Online Retailer Advertising on Facebook and Instagram

Scam Alerts

From trendy tee’s to dresses for evening, Lux Noire advertises a variety of ladies apparel on Facebook and Instagram.

However, the Better Business Bureau serving Central Virginia says your item might never arrive and the BBB gives this company claiming to be based in Richmond an F rating.

Barry N Moore, President and CEO Better Business Bureau Central Virginia says, “We have been getting a lot of complaints around North America about the merchandise not coming in on time, it being the wrong merchandise, not being delivered as they ordered.”

The BBB has recorded 1,300 visits to the Lux Noire BBB profile and taken 19 complaints.

“If it is 19 that surfaced, that’s probably the tip of the iceberg,” says Moore.

The address the company provides links to a UPS store in Richmond. Its website domain originates in Panama.

Kerri O'Brien reports for 8News.

The BBB had questions for Lux Noire. The BBB tells us this was the response:

“On March 19, 2018, a Lux Noire representative replied to BBB’s request by email, stating, in part:
Thank for reaching out to us regarding our stance with the BBB.  We are an online drop-shipping store that does hundreds of orders a day.  We offer free worldwide shipping and accept returns.  We have a UPS box that is checked multiple times a week.  We also have a dedicated customer service team, using Facebook messenger and Email, that will refund basically any order that does not reach its destination or is not to the customers [sic] satisfaction.  Being a relatively new drop shipping business, we have delt [sic] with some manufacturing issues as well as long holidays such as the Chinese New Year”

The BBB says that response was limited and it remains concerned. These online retail issues similar to concerns about business 8News investigated last week.

“I placed the order on January the 7th where they immediately took my money out and told me the item wasn’t in stock,” said Christine DiBrano. Dibrano is an unhappy Heluhub customer.

Heluhub advertises its fitness gadgets heavily on Facebook.

Dozens of customers have told us and the BBB, the gadgets are defective or never arrived

Another customer Char Berger told us she got the runaround from the company, “Yeah, it is pretty much a scam I would say.”

The BBB says it’s seen a significant spike in complaints regarding retailers targeting customers through social media.  They tell us the items are often drop-shipped from China and are either nothing like they appear or they just never appear.

“If you are doing business online take the time to look at the company find out where they are,” advises Moore.

The BBB also recommends you use a credit card when paying online because you have a little more leverage with a credit card and you may be able the dispute charges for an item that never arrives.

If you do have a problem with a retailer, you should file a complaint with the BBB. You can do that here.

You should also file a complaint with the State Attorney General’s office. You can do that here.

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