Cutting the cable cord? Here’s what you need to know

U.S. and World

Media expert shares tips and advice about streaming services

(WGN) – Fed up with high cable bills, people are shifting to streaming services. But with more and more options out there, some are experiencing streaming overload.

So what should you consider before cutting the cord?

Dan Rayburn, an analyst with Frost & Sullivan, considers himself one of the foremost authorities on streaming media. He said the first thing you have to consider when deciding between cable and streaming is what type of content you like.

“Is it long-form? Is a short-form? Is it on-demand? Is it live sports, documentaries, original content, news?” he said. “Figure out the type of content that you can’t live without.”

Second, he said, you have to figure out how much you are willing to pay for these services. And third, figure out which services you might get for free as part of a bundle.

“For instance, I bought a new LG TV.  Last Thanksgiving, when I bought it, there is a deal where it got Disney+  free for a year,” he said. “In many cases, you can get some of these streaming services for free for services you’re already buying from your wireless carrier.”

Rayburn warns that when getting rid of cable, consider the inevitable price increase. Base packages for streaming services such as YouTubeTV, Hulu-plus Live TV and Fubo TV have all gone up from $20 when they first came out to $65 and up per month.

“And the reason for that is, they don’t own the content,” he said. “They have to go out and license the content from the content owners, and the content owners have raised the rates so much.”

Also, there might be some blackout restrictions on your local sports teams and there may also be limitations on how many people can watch at one time.

“If you want to have three, four or five people in the house watching that stream at the same time, many of them have a limitation to just two or three,” he said. “That’s different than cable.”

Also, if you bundle your cable with internet service, know that once you cut the cable from the bundle, the cost of your internet service will go up.

“So even if you save money on TV, the ISP internet service provider knows that you still need your connection to the internet, so the price typically goes up for that,” Rayburn said. “Each company is taking a bit of a different approach here. But from a consumer standpoint, it can be confusing to know what content is available on what device at what time at what price point.”

Some people are choosing to go old school by going back to an antenna to get a free, over-the-air signal.

“Depending on where you live just determines which channels you can actually get over the air,” Rayburn said. “You can’t get everything, even if you’re in a major metropolitan city. So there’s definitely some limitations there … It’s not a one-size-fits-all model. It’s a matter of figuring out your budget, the content you and your family like, and then what makes the most sense in terms of how you want to consume it.”

Bottom line, it’s going to be expensive to watch TV going forward. Whether it’s cable or streaming, it’s all about the experience you want to have.

Rayburn believes the average U.S. household is going to have somewhere between four and six streaming services, which includes music services such as Spotify, Pandora or Apple Music, by the end of next year. 

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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