Dads make it on to Huggies ads and packaging for the first time

U.S. & World

(WIVB)– For the first time Huggies is featuring dads front and center with babies in ads and packaging.

The new diapers tout plant-based ingredients, leak protection and “ultimate softness.”Huggies says the diapers being black is to make the diapers feel like a premium product.

The diapers started rolling out to stores this month.

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