Lidl releases ‘Beanut Butter’ in celebration of Autism Awareness Month

Virginia News
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(WRIC) — Lidl has teamed up with a Virginia teen to raise funds for the Autism Society of America.

Eric “Bean” McKay, 15, is from Woodbridge, Va. He went viral on Twitter after posting 72 jars of Lidl peanut butter saying it was his favorite. 

The company tweeted back at him, challenging him to get 72,000 retweets. If he did it, then the company would give him a lifetime supply.

He was able to surpass the challenge. Lidl created a limited edition peanut butter because of the teen.

The limited edition ‘Beanut Butter’ would celebrate “Bean,” who has autism.

For every purchase made, Lidl is pledging 10 cents to the Autism Society.

Lidl will also be hosting sensory-friendly evenings at all of their locations starting April 11. 

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