‘Technical issues’ halts Virginia ABC’s first-ever Summer Cyber Sale

Virginia News

RICHMOND, Va. (WRIC/WAVY) — The Virginia Alcoholic Beverage Control Authority says their Summer Cyber Sale and online ordering has been discontinued Wednesday as a result of technical issues.

According to a statement, Virginia ABC says that any order that was completed with a purchase will be honored. The statement reads as follows:

UPDATE: The Summer Cyber Sale has been discontinued. Online orders will no longer be accepted. Any orders that were completed and where the card was charged will be honored. Instead, we will offer a similar savings opportunity on a date in the near future.

Many of you eagerly anticipated today’s Summer Cyber Sale and took time out of your busy schedules to place an order via our website. Unfortunately, many of you were also met with error messages, page crashes, store selection changes and emptied carts. This is unacceptable. We sincerely apologize for the inconvenience we have caused you. A combination of factors, some within our control and some not, caused our servers to respond differently than expected to extremely high spikes in web traffic. This is not an excuse, but certainly an opportunity for us to do better. We are working to first investigate and identify the issues that arose [Wednesday], so that we can prevent them from being repeated in future online sales events. We hope you will take advantage of the promotion when it is rescheduled, and we will share updates on a new date for the promotion when available.

Statement from Virginia ABC

Virginia ABC was holding its first-ever Summer Cyber Sale on Aug. 5 for customers to purchase alcohol amid the coronavirus pandemic.

“We will communicate an equivalent promotion date once determined,” an alert on the website read.

The company said in a press release that the sale would feature 20 percent off all online purchases of $100 or more. The one-day promotion was set to last through 11:59 p.m.


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