PBR releases hard coffee to appeal to new consumers

Weird News

(CNN Newsource) – Pabst Blue Ribbon is venturing into new territory.

The beermaker is now offering hard coffee in five states.

The company said the alcoholic vanilla iced coffee in a can is an attempt to appeal to consumers from a “range of lifestyles.”

The malt beverage is made from arabica and robusta coffee beans and “American milk.”

It contains 5% alcohol by volume and 30 milligrams of caffeine per 11-ounce can.

For now, PBR hard coffee is available in limited supply in Florida, Georgia, Maine, New Jersey and Pennsylvania.

This is Pabst’s first foray beyond beer. It plans to release a PBR whiskey later this summer.

The U.S. Department of Health and Human Services advises against mixing caffeine with alcohol. Caffeine has a tendency to mask alcohol’s depressant effects, which can lead people to drink more than they realize, boosting their risk of alcohol-related injury.

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