RICHMOND, Va. (WRIC) — The Richmond Flying Squirrels will take part in a ‘major initiative’ this season to build outreach in the local Latino and Hispanic communities.
As part of the initiative, the Flying Squirrels will become the ‘Las Ardillas Voladoras de Richmond’ for Friday home games throughout the season.
The team explained in a release that the fan-engagement initiative aims to ‘educate, honor and celebrate the deeply-rooted and rich cultures of the Hispanic and Latino communities in and around Richmond.’
“Through this initiative, we are aiming to make the Flying Squirrels more accessible to area’s Hispanic and Latino communities,” Flying Squirrels VP & COO Todd “Parney” Parnell said. “This announcement helps us join others in Minor League Baseball in the wonderful Copa de la Diversión endeavor, and we will take it full-speed.
“We look forward to making an impact through this initiative not only on Friday nights at the ballpark, but in and around the community seven days and nights a week.”
The Flying Squirrels will don the alternate identity for each of the team’s 11 Friday home games (CLICK HERE to view the schedule).
The ‘Las Ardillas Voladoras de Richmond’ identity concept was designed by the team’s Creative Services & Production Manager Nick Elder. It’s built around a lucha libre wrestling and the masked luchador, tied in with the team’s original Flying Squirrels brand first introduced in 2009.
The uniforms were modeled by members of the Huguenot High School baseball and softball teams during a special unveiling on Monday.